In Texas, we love our H-E-B, and here is another reason why. H-E-B has released a concha-themed blanket, pillow, and slippers line just in time for a cold front. Yeah, they know what they are doing. As always, this is an item that is going to be hard to get before they hit the secondary market.

They have an entire concha line at HEB.

According to comments in the social feed, the blanket is super soft. If that's not cool enough, it also has a hoodie. The blanket is priced at $30.00, the pillows are $24, and the slippers are $18.
@virginiatamez7997 The @H-E-B Concha Collection has ARRIVED!!! Come and get your Concha on! Really loving the hooded blanket and pillows!#heb#hebpartner#hebproducts♬ Café Con Pan - Los Karkik's

They are available at the HEB Plus in Victoria, while supplies last.

 

Not every store carries this product, making it hard to get.  I reached out to the HEB Plus in Victoria, and we are lucky. They were  stocked as of 10/30/25 and are available in-store on curbside, while supplies last. THEY WILL GO QUICK!  You can also find this line at HEBs in San Antonio. 

 

This is must-have item for anyone that is proud to be a Texan and loves HEB. So basically every Texas alive. 

@tasty_andtrendy I got the concha blanket 🏵️💗 @H-E-B #fyp#hebbrandshop#conchas#newfinds#heb♬ La Bruja - Mexican Music Factory
Time and time again HEB shows us they are not only Texan but that they are proud of our Hispanic heritage that comes out of Texas. 

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